Month

Content/Topic

Skills

Assessment

Standards

September

• Unit 1:  Introduction and Overview of Marketing

• Unit 2:  Free Enterprise

• Define marketing and understand its process and importance.
• Define and apply the marketing concept.

• Define marketing and understand its process and importance.
• Define and apply the marketing concept.
• Understand economics and the effect of supply and demand on marketing.

• Daily Assignments

• Introductory Activity—Create a Product

• Quiz/Test

• Lemonade Stand Simulation

• Marketing Functions:  students in Wisconsin will know and apply the functions of marketing—distribution, financing, product/service planning, marketing information management, pricing, promotion, buying, risk management, and selling.

• Free Enterprise:  students in Wisconsin will demonstrate knowledge of the role of marketing within a free enterprise system.
• Global Marketing:  students in Wisconsin will be able to apply marketing concepts and practices in a global economy.
• Critical Thinking:  students in Wisconsin will develop problem-solving skills that involve critical and creative thinking.
• Marketing Functions:  students in Wisconsin will know and apply the functions of marketing—distribution, financing, product/service planning, marketing information management, pricing, promotion, buying, risk management, and selling.

October

• Unit 3:  Occupational Skills

• Unit 4:  Marketing Research

• Demonstrate professional employability skills for marketing careers.

• Define marketing and understand its process and importance.
• Define and apply the marketing concept.
• Understand economics and the effect of supply and demand on marketing.
• Construct and analyze a market research study.

• Daily Assignments

• Test/Quiz

• Class Project (surveying)

• Lifework Development:  students in Wisconsin will explore, analyze, and define where their talents, traits, and abilities can best be applied, given their interests within the broad range of occupational and educational options.
• Organizational Leadership:  students in Wisconsin will apply the principles of leadership in school, community, and marketing-related settings.

• Free Enterprise:  students in Wisconsin will demonstrate knowledge of the role of marketing within a free enterprise system.
• Critical Thinking:  students in Wisconsin will develop problem-solving skills that involve critical and creative thinking.
• Marketing Functions:  students in Wisconsin will know and apply the functions of marketing—distribution, financing, product/service planning, marketing information management, pricing, promotion, buying, risk management, and selling.
• Marketing Applications:  Students in Wisconsin will experience, know, and apply marketing activities in specific fields of marketing.
• Marketing Technology:  Students in Wisconsin will apply appropriate technology that assists in marketing-related processes.

November

• Unit 5:  Product/Service Management, Place, Price, Promotion

       (4-Part Unit)

• Define marketing and understand its process and importance.
• Define and apply the marketing concept.
• Understand economics and the effect of supply and demand on marketing.
• Define and differentiate between the 4 P’s.
• Develop a product or service and take it through the 4 P’s stages.

• Daily Assignments

• Test/Quiz

• Individual Project (Creating a Product through 4 Stages)

• Free Enterprise:  students in Wisconsin will demonstrate knowledge of the role of marketing within a free enterprise system.
• Global Marketing:  students in Wisconsin will be able to apply marketing concepts and practices in a global economy.
• Critical Thinking:  students in Wisconsin will develop problem-solving skills that involve critical and creative thinking.
• Marketing Functions:  students in Wisconsin will know and apply the functions of marketing—distribution, financing, product/service planning, marketing information management, pricing, promotion, buying, risk management, and selling.
• Marketing Applications:  Students in Wisconsin will experience, know, and apply marketing activities in specific fields of marketing.
• Marketing Technology:  Students in Wisconsin will apply appropriate technology that assists in marketing-related processes.

December

• Unit 6:  Sales & Selling Strategies

• Unit 7:  Entrepreneurship

• Summarize the selling process (steps).

• Design a brief business plan based on entrepreneurship unit.

• Daily Assignments

• Test/Quiz

• Sales Presentation—Group

• Sales Presentation—Individual

• Group Project—Business Plan

• Critical Thinking:  students in Wisconsin will develop problem-solving skills that involve critical and creative thinking.
• Marketing Functions:  students in Wisconsin will know and apply the functions of marketing—distribution, financing, product/service planning, marketing information management, pricing, promotion, buying, risk management, and selling.
• Marketing Applications:  Students in Wisconsin will experience, know, and apply marketing activities in specific fields of marketing.

• Critical Thinking:  students in Wisconsin will develop problem-solving skills that involve critical and creative thinking.
• Marketing Functions:  students in Wisconsin will know and apply the functions of marketing—distribution, financing, product/service planning, marketing information management, pricing, promotion, buying, risk management, and selling.
• Marketing Applications:  Students in Wisconsin will experience, know, and apply marketing activities in specific fields of marketing.
• Entrepreneurship:  students in Wisconsin will assess the essential role of entrepreneurship ventures within the free enterprise system.

January

• Unit 8:  Careers in Marketing

• Define marketing and understand its process and importance.
• Evaluate and classify marketing careers.

• Daily Assignments

• Research Project

• Final Marketing Plan Paper—Market Yourself

• Final Test

• Marketing Applications:  Students in Wisconsin will experience, know, and apply marketing activities in specific fields of marketing.
• Entrepreneurship:  students in Wisconsin will assess the essential role of entrepreneurship ventures within the free enterprise system.
• Lifework Development:  students in Wisconsin will explore, analyze, and define where their talents, traits, and abilities can best be applied, given their interests within the broad range of occupational and educational options.
• Organizational Leadership:  students in Wisconsin will apply the principles of leadership in school, community, and marketing-related settings.